Serving Up Success - Turning Passion for Tennis into a Thriving Business

The writer, Tomi Sydänmaa, is the CSO of Zenniz. Tomi and the Zenniz sales team work daily to create added value for tennis clubs and enhance the player experience.

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For the past few years, the need for tennis technology to emerge by turning well-known courts into technology-driven smart courts has been inevitable. 

Companies providing technology that brings cool new features to the classic and conservative game of tennis are also not that rare anymore. Even though the passion for tennis and love for technology are great sources to push from, they are not enough if you want to survive and make your business profitable in this dynamic and more competitive environment. 

What is needed is a compelling business case and a company full of capable professionals to implement winning strategies into everyday actions.

At Zenniz, our mission is to revolutionize the tennis experience through technology by offering the first and only end-to-end solution that is easily accessible to everyone. We're at the core of smart tennis, bringing real-time analytics, AI coaching, and interactive, gamified experiences in a visually appealing form. 

Imagine on-court experiences with instant feedback on your serve speed, off-court analysis of your match statistics to pinpoint areas for improvement, and seamless video & streaming options to relive your best moments. The cool part? There's something for everyone, from clubs to players, coaches to federations - eventually, the whole ecosystem benefits. 

But how do we turn all of this into a profitable and healthy business?

The same basic business principles apply - you need a solution that creates value and traction amongst the target groups. In our case, tennis clubs, academies, and individual tennis players as consumers. The value propositions are vast. 

For clubs, partnering with Zenniz means upgrading their courts with cutting-edge technology, exploring multiple revenue-sharing models (like pay-per-use or membership upgrades), and even monetizing data and video by offering personalized coaching, performance analysis, or player development programs. With our tournament tools, clubs can, for the first time, manage and grow their revenue through a single platform, streamlining everything from registration to scheduling and results.

To be able to dive into customers' operations, it’s crucial to understand some key metrics before estimating the overall business opportunities by implementing Zenniz. Such metrics can include for instance the current utilization of the court(s), events or tournaments hosted yearly, and the total amount of members. Still, for some, the monetization aspect is secondary - the most important part is to keep adding daily value to players and members of the club.

And it's not just about the clubs. Individual players benefit too. A comprehensive system like Zenniz fosters a sense of community and creates opportunities for content sharing within the game of tennis. Imagine connecting with other players, sharing your latest match highlights, and accessing exclusive training videos and stats, all within the platform. Whether you're a casual player or a seasoned pro, you gain valuable insights.

The future of tennis is all about engagement, precision, and fun. 

Think gamified challenges that push you to improve, real-time feedback on every shot, and reliable electronic line calls that eliminate disputes. And with Zenniz, you get all of this and more, all under one roof. 

We're building a future where passion is combined with technology, creating a thriving ecosystem within the game of tennis.